Building Your Authority Through Sharing
If you notice in the social media space it has been quite popular to share the latest resourceful information to others. This can be applied by any content you have created or content that was curated by another as long as it is useful to others. Even if the message was shared amongst you competitors in business, it still builds yourself as an authority because you were willing to share this useful information to others. That’s what is so ironic about marketing by sharing is that even if your competition doesn’t like you they will still give you respect by clicking though your links and quite possibly share the same information you published. Whether you know it or not becoming an authority within the social media space can actually help boost your SEO by rewarding you with good rankings within search results.